Applied knowledge in the Renaissance had to take the form of 
translation of the auditory into visual terms, of the 
plastic into retinal form.

Typography tended to alter language from a means of 
perception and exploration to a portable commodity.

Typography is not only a technology but is in itself a natural 
resource or staple, like cotton or timber or radio; and, like 
any staple, it shapes not only private sense ratios but 
also patterns of communal interdependence.

 The passion for exact measurement began to dominate the 
Renaissance.

The print-made split between head and heart is the trauma